How Do Backlinks Play a Role in SEO?

Back links are one of the most important factors in getting your website to rank well in the various search engines. These are essentially links pointing directly to your website from other websites. They are often considered the essence of Search Engine Optimization (SEO) and an element that should not be missed when building up traffic to your website.

Another name used by website optimization experts for links that point directly to your website is “inbound links.” Both terms are synonymous. Search Engines, Google in particular, think very favorably of websites with lots of inbound links.

Although SEO consists of many practices, building up high quantity and high quality back links should be considered one of its most powerful strategies.

5 important points to remember about backlinks:

1. When it comes to learning search engine optimization, learn all you can about the power and reach of backlinks in improving your website visibility in the search engines. It is simple to do on your own. If you do decide to hire an expert or to buy software to help you with link building, it will be money well spent. SEO experts believe that the more links you have pointing to your website, the better it will be for your e-commerce success.

2. Think of back links like an election campaign. The more votes you get, the better your chances of getting into office. In addition, besides quantity, quality is important. These are like endorsements from celebrities during a Presidential campaign. Get backlinks from high page ranks (PR) sites. One high PR link will be worth many low PR links.

3. There are different types of backlinks. Some have a "follow" tag, others have a "no follow" tag. The "follow" tags are the ones that will pass on their link value to your website.

4. So, with more backlinks, higher quality backlinks, and a preponderance of backlinks designated as "follow" links, the higher your website will rank in the index pages of the search engines. The major search engines like Google, Yahoo, and Bing value backlinks—although each of these gives a different weight to their importance. The result is that more people will find your website and you have a higher chance of earning an income from your monetization strategy.

5. In doing link building, stick with white hat strategies. Avoid gray or black hat strategies. Your website is in danger of getting sandboxed or black listed if your aggressive back link strategy contravenes the rules created by the major search engines.

Although back links might be considered an SEO backbone, many website owners neglect link building because it can be a tedious way to market. For example, one would have to write lots of articles for article directories, post lots of videos on videos sharing sites, make numerous blog comments, and try to get listed in some prominent directories. There are, of course, many other link building strategies. Thus, it does take intensive effort over a long period of time to build enough backlinks. Many people find it simply easier to buy Google pay-per-click ads to get traffic, but this is only a short-term strategy and the traffic stops as soon as you stop buying ads.

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