Google's PageRank®

Succeeding in the online world requires a thorough grasp of search engine optimization (SEO) and how it affects Google PageRank. SEO involves improving a website’s online presence and visibility via organic or natural methods. PageRank is the manifestation of these efforts. Suffice it to say, the more time you invest in SEO, the greater PageRank you will earn and the more visible your site will become.

Sounds simple enough, yes? Wrong. Building a website’s PageRank, which for clarification is an online symbol of authority and quality, requires patience, time, and a tremendous deal of hard work. Not only must you market your site to customers and likeminded business owners—reciprocal partnerships are priceless on the Internet—but you must carefully optimize your website so that the major search engines, particularly Google, award it with a high PageRank.

Optimizing your site entails building an easy-to-operate navigation system in which any page can be accessed with no more than 3 clicks; writing numerous articles with informative, high-value content; and building backlinks. While the first two can realistically be completed within a month, assuming you’re truly dedicated to the task at hand, the latter can take anywhere from six months to five years—depending on whether you know what you’re doing or not.

Backlinks

Backlinks are essentially the backbone of the SEO system. By definition, a backlink is simply a link to your site emanating from an external and preferably high-quality site. The key phrase is ‘high-quality site.’ You can literally purchase backlinks from a ‘link farm’ that will then flood the Internet with links pointing back to your site; however, they will be worth absolutely nothing. As per SEO, backlinks should be natural, organic, and relevant. It wouldn’t make sense for a camping ecommerce store to link about to your accounting firm website, would it?

The last and most effective method to garner a high PageRank is to optimize every headline, every tag, and every line of code in your website. It’s a complicated task that may require you to hire a professional coder. If you, however, are familiar with HTML, then it shouldn’t be difficult. The process merely involves tweaking your page titles, image tags, and website content so that certain keywords (e.g., Denver accounting, cheap accounting Denver, best accountant in Colorado) appear more often. This signals to the search engines that your site is about Denver accounting, meaning users who type ‘Denver accounting’ into Google will be more likely to stumble on your site.

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