How Does Google Play a Role in SEO?

Many businesses are trying to rank as high as they can within Google. Google accounts for a majority of search engine traffic on the Internet today. Businesses that can control target keywords within Google can receive a large amount of free traffic for relatively little effort. However, businesses must first know what keywords they are going to target as well as why Google is important to their search engine optimization strategy.

Businesses often do not know what SEO is.

Search engine optimization allows a business to optimize their website so that a search engine will be able to crawl it. This means that an individual search engine robot will be viewing the entire website and storing the website on one of the thousands of servers that Google owns. After the website has been indexed and cached, it will be used whenever an individual searches Google for a keyword term. Google has a unique algorithm known as PageRank that helps websites to be ranked based on their relevancy, keyword usage and other factors. The Google Page Rank algorithm is incredibly difficult to understand. The formula itself was developed by mathematicians!

Search Engine Results Pages (SERPS)

While the formula may be difficult to understand there are a number of tips that even computer novices can use to ensure that their website rises in the SERPS. SERPS stands for search engine ranking positions and is how the position that Google will place a website in when a search is conducted for a certain keyword or term. Websites often try to rank themselves as high as possible within the SERPS. A rule of thumb that is followed by many marketers in the search engine optimization industry is that the top three results for a keyword or search term receives 90% of the traffic from Google.

Google plays an important role in search engine optimization. Google builds their business model around their search engine technology. A majority of the searches on the globe are conducted through Google. While individuals attempting to rank their website in Google may face some stiff competition, it is not impossible to have Google play a positive role in driving traffic to a website your business owns.

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