The Secret to Conversions
It's not an impossible task to increase your conversions using SEO best practices — it just takes hard work and expertise. Many business owners have managed to educate themselves to a reasonable-enough level that they've seen great increases in their conversions, but no kididng around — this takes months, if not years. It's an entire field of marketing to learn.Having an SEO Company manage your online ad campaigns is useful for three primary reasons, all of which we'll explain to you in simple, clear terms below. You've probably heard of a few of these before, or if you've done any work with AdWords, you've likely dealt with them. If you're new to the idea of "Conversion Testing", however, this will serve as a quick & easy primer.
Split Testing
Google now allows you to create multiple versions of your homepeage (or landing page) which are displayed when you are running an ad campaign. You can try different versions of your copywriting, of your graphic placement — of everything, including your entire layout, as long as you have a simple CMS that lets you move stuff around without too much hassle.What's the point of all this? Once you run these tests for a bit, you get a great amount of data, which tells you exactly which versions got the most results. You set those as your defaults from now on, learn what about them worked well, and then continue. At SEOCompany.net, we're masters at extracting the relevant information from split testing and using it to your advantage.
Landing Pages
Landing pages are what a user sees when they click on a sponsored link, either on a Google results page, or on a page display AdSense ads. These pages need to be extremely well put-together, with just the right words and images designed to move the user towards a sale (or a newsletter signup, or whatever the goal is).We design landing pages at SEOCompany.net, and we know exactly what works for them. We've done hundreds, and we come up with variations on a daily basis for our clients, which we then extensively test until one proves irresistible. This is the same as the "split testing" mentioned above — it works for sites, landing pages, basically anything involving online marketing.
Full Analytics
It's tough to understand everything that's going on with all the statistics from Google. SEOCompany.net uses custom software and some other professional tools to keep track of everything coming out of Google's elaborate tracking results, whether it's for an ad campaign or simply figuring out why your visitors are all coming from a particular geographic region.If you don't want to spend 2 years mastering Google analytics, think about an SEO company like us — with a simple monthly fee you can get back to growing your business, while we cover the entire online marketing end in exacting, extremely precise detail.
